General Motors: Race to Excellence

Hiding 7 New GM Car Models All Over Downtown Chicago

Challenge

The GM meeting team knew they wanted to give their 150 top sales execs a fun time at their annual sales conference, but had a few caveats for us:  they wanted to give their group chance to get outside while the weather in Chicago was still nice, and most importantly they wanted to make sure that the conference content was included into the event to really drive home the conference mission of teaching the sales execs all the new bells and whistles of the new 2017 GM models that were coming out the following month.  In addition to being great sales leaders, these top execs were also in charge of training their local sales teams after the conference, so internalizing the content was of paramount importance to ensure success all the way down the sales ladder.

Solution

To keep it educational, to keep it fun, and to get the team outside we designed an Amazing Race through downtown Chicago where in addition to our fun Race Clues and Mystery Photos, teams solved puzzles that led them to all 7 of the 2017 GM models that we had ‘hidden’ all over downtown Chicago!  Once at the Car Checkpoint, AC Delco reps (GM’s parts partner) quizzed them on what they were supposed to have learned at their morning meeting. We staggered teams on different routes throughout the race course to make sure each team visited all 7 models without any bottlenecking, but made sure their paths crossed enough with mystery photos and other challenge stations to make sure they got in some good trash-talking with the other teams.  Several of the execs remarked it was the best team building they’d ever done!